Meet Ruʾā
Your Smart Complaint Management Specialist
Ruʾā receives complaints, organizes investigations, follows corrective actions, and transforms quality data into actionable insights.
What Can Ruʾā Do?
A complete toolkit of quality capabilities working alongside you.
Customer Complaint Management
Capture, classify and track every complaint to closure.
Investigation Workflow
Structure investigation steps, evidence and inspection results.
Root Cause Analysis
Quality tools like 5-Why and Fishbone to find the true cause.
CAPA Management
Assign tasks and track CAPA through to effectiveness checks.
Advanced Analytics Hub
Interactive analytics: Pareto, trends, heatmaps, and geo analysis — compare periods, products, and production lines side-by-side.
Custom KPIs & Dashboards
Build and control your own KPIs: pick the formula, dimension, and filter, then display them live on custom dashboards.
A Day with Ruʾā
From the first complaint to continuous improvement — step by step.
Complaint Received
A customer submits a complaint through any channel.
Product & Batch Traceability
Ruʾā links the complaint to products, batches and lines.
Investigation
Quality teams gather evidence and inspection results.
Root Cause Analysis
Ruʾā helps identify the true cause using quality tools.
Corrective Actions
Tasks are assigned and tracked to completion.
Continuous Improvement
Insights are generated and recurring issues become visible.
Why Quality Teams Love Ruʾā
Tangible results felt by Quality, Food Safety and Customer Service teams.
Faster investigations — no more scattered files and emails
Instant analytics and reports — ready to present
Easier collaboration between all parties
Ruʾā retains data from past complaints and investigations to ease learning and decision-making.
Track CAPA without losing a single task
Security — runs on your own database